Maybe you think running a blog will be an added task for your business. But it is better you understand the importance of a blog for your business. Trust me starting a blog is worth the effort, without which you are missing an important part of your business.
What is a blog? It is the place where you show your skills, your expertise. It is a place where you can show what you can do to help your audience. A blog shows which industry you belong to and what is your business about.
Why your business needs a blog? What makes a great business blog? Let’s dive in for a more detailed explanation of what it can do to your business.
Reason Why Every Business Needs A Blog
1. A blog can drive traffic to your website
It is this traffic that can convert into your paying clients.
Whatever service you offer you need a platform to showcase that. A static web page will become boring, there is nothing new to drive your audience. For small businesses, it is important to have an active website to get a better google ranking. When you have great content to share people will visit your website and check your services and products.
Blogging is the best way to connect with your audience, engage with them without making a sales pitch. With regular posts, you can reach your audience regularly to get new leads.
2. A blog showcases your personality ( build’s authority)
How to write a blog that can promote your business? By writing relevant content you can build trust with your audience. By writing blogs about your industry you can educate your readers and promote your services. Build authority in your field so that you attract more and more clients.
Through blog posts give your voice to your brand. Let your readers know, who you are, what services you offer, and how you can help them. Share more on social media, create your brand voice. A blog can be shared on multiple social media platforms, reaching more and more people.
3. You own your blog
When you write about your products and services on social media, do you know how many people it actually reaches? It is not under your control, it may even disappear from social media.
But you own your blog, your content is safe there, no algorithms can change that. You can post whatever you want without anybody moderating it, you can directly reach your readers.
4. Helps you stay ahead in business
A blog can help you establish authority in your expertise. It shows your passion for your work and your knowledge.
For example, imagine you are looking for a web designer and find two websites. One is only with lists of the services and other is full of blog posts explaining about web designing and its benefits. Which one will you choose? The second one right? because you feel that person knows better. That is exactly how a blog can work for you.
A blog is to show that you are an expert in your industry and you can help them.
5. Provide value to your present clients
Nurturing your present clients is also an important aspect of your business. Along with attracting new clients, your content can be the best tool providing value to your paying clients. Your blog can be the answer to all the queries of your customers, it can be the place to share your customer\’s experience.
Let your content speak for you, be it your voice.
Having questions about starting a blog for your business? Let me know in the comments below.
If you need help in creating content that can be your brand voice then get in touch with me, Book a call here and let’s talk.
